Sri Lanka participated at the Ferien-Messe Wien International trade fair for holiday, travel and leisure held from 10 - 13 January 2019 in Vienna, Austria. Sri Lanka’s participation at this event was coordinated by the Sri Lanka Tourism Promotion Bureau and the Embassy and Permanent Mission of Sri Lanka in Vienna, Austria.
The Ferien-Messe Wien, the leading trade fair for tourism in Central Europe is held every year at the beginning of the holiday season for holiday, travel and variety seekers, and attracted approximately 800 national and international exhibitors and more than 155,000 visitors this year.
Six companies from the hospitality, travel and wellness industry participated under the Sri Lanka Pavilion, namely, Siddhalepa Ayurvedha Health Resort, Sri Lanka Jagath Tours and Travels, Baberyn Ayurvedic Beach Resort (Pvt) Ltd, Ceylon Roots,Butterfly Vacation, Lets Travels.
The Sri Lanka Pavilion was inaugurated by the Chargée d’Affaires of the Embassy and Permanent Mission of Sri Lanka in Vienna, Austria on 10 January 2019 with the lighting of the traditional oil lamp in the presence of invitees. Traditional Sri Lanka refreshments were also served.
Promotion of Ceylon tea by the Sri Lanka Tourism Promotion Bureau and the Embassy and Permanent Mission of Sri Lanka in Vienna, Austria was conducted during the four days of the Ferien-Messe Wien.
A Presentation on Sri Lanka as a tourist destination titled “Sri Lanka Perle des Indischen Ozeans” (Sri Lanka pearl of the Indian Ocean) was also made at the Travel Cinema at the Fair.